Right now, AI is deciding what to say about you.
ChatGPT, Claude, Gemini, Perplexity and Grok are forming a narrative about your entity — and they don't all get it right. Entidex reads every engine, measures the truth gap, and emits structured corrections.
Live AI engine readings, fact-checked against verified evidence. Not lagging reports.
Movers
Biggest AI Visibility shifts across the observatory in the last 7 days
- Piers Morgan UncensoredA talk and debate show hosted by Piers Morgan, widely recognised for its provocative, opinion-led discussions on current affairs and its polarised reception.79+79
- AnthropicAI safety company creating Claude models with emphasis on safe, beneficial, and interpretable AI systems.88+6
- AppleMultinational technology company known for premium consumer electronics, software services, and ecosystem integration91+6
- NikeGlobal athletic footwear and apparel giant with strong brand recognition but ongoing labor practice concerns86+6
- Entidex19+5
- MicrosoftLeading multinational technology company known for Windows, Office, Azure cloud services, and Xbox gaming platform87+5
source signals resolved to exactly one canonical identity
An entity is any brand, person, organisation, or concept that can be uniquely resolved — with a canonical identity across all AI and data sources. Entidex resolves and monitors entities so AI platforms describe yours accurately.
Three pillars of entity intelligence
One canonical entity. Every public signal forming around it. Continuously observed, never manipulated.
Monitor
See what the world says
AI engines, social platforms, review networks, code repositories, news, search, geographic and self-declared signals — all watched continuously, all resolved to one canonical entity.
Understand
Decode the narrative and intent
Cross-source consensus, sentiment triangulation, narrative themes, citation tracking, and the gap between how an entity describes itself and how the world describes it.
Act
Move before perception hardens
Drift signals, momentum tracking, competitor proximity, authoring guidance grounded in observed evidence, and white-label reporting for agencies and analysts.
Intelligence Pipeline
Observe
Query AI platforms
Collect
37+ data sources
Analyse
Extract signals
Score
0–100 visibility
Interpret
Actionable insights
The truth gap
The distance between what's verifiably true about your entity and what AI engines actually say. Entidex fact-checks every asserted claim against sourced evidence — and shows you exactly where each engine drifts.
Lower is better. 3 of 5 sampled claims diverge on at least one engine — two are materially wrong.
The Entity Knowledge Statement
Every gap becomes a signed, machine-readable correction the AI engines can actually ingest — published as schema.org ClaimReview and offered through the MCP Correction Channel. Entidex is the canonical place to set the record straight: one protocol LLMs read and correct through.
// schema.org ClaimReview · Ed25519-signed { "@context": "https://schema.org", "@type": "ClaimReview", "claimReviewed": "Stripe is valued at $95B", "reviewRating": { "ratingValue": 2, "bestRating": 5, "alternateName": "Outdated — verified $65B (2024-Q2)" }, "citation": ["press:reuters/2024-03"], "author": { "name": "Entidex" } }
Each statement is Ed25519-signed and crawlable as Markdown, JSON-LD or JSON — ground truth an engine can trust and re-fetch.
LLMs read and submit corrections through one protocol (entity_submit_feedback). Reviewed in the correction inbox before it ever ships.
Every corrected claim cites the exact evidence and carries a 95% confidence interval. Replayable, auditable, never a black box.
An analyst, not a dashboard
Milo reads the evidence and tells you what it means — in plain language, first person, always cited. Three reads on every entity: the opening picture, the per-engine pattern, and the single highest-impact gap to fix.
Stripe reads strongly across all five engines — visibility 82, trust 88. But the picture isn’t clean: two engines are quoting a valuation a full year out of date.
Claude is your most accurate reader at 96%. Grok lags at 71% and is the one narrowing your category to “online payments”. This is an engine problem, not a perception problem.
Strongest lever: publish a signed Knowledge Statement with the current valuation and category. I’d expect ChatGPT and Grok to converge within two refresh cycles.
Nine more signals most tools never show you
Visibility is the start, not the story. Every entity carries a deeper read — and it all composes over one canonical identity.
Does your brand survive 3–5 turns of AI pressure — budget objections, competitor comparisons — or get dropped?
When perception moves, which source moved first — often days before it spreads everywhere else.
A nine-state classifier — catch entities in breakout, fragmentation, or decline before the market does.
One confidence-weighted credibility number across every surface. People and podcasts no longer score zero.
Real-time X social signal — a 24–72h lead over press, with an organic-vs-bot read.
Alert rules that fire the moment sentiment breaks or a competitor overtakes you on an engine.
Mistaken-identity detection — how often an AI confuses your person-entity with the wrong namesake.
Rank against a live peer set — Visibility, Sentiment and SoV deltas vs the cohort median.
A Claude-synthesised, intent-shaped brief on demand — every sentence cited to the run that produced it.
37+ live collectors. 8 signal categories. One canonical entity.
Every public signal forming around your entity — across the web, AI engines, communities and registries. Every collector below is wired up and running today. See the full collector list →
AI engines & answer surfaces
How generative engines describe, recommend and cite your entity.
Identity & structural authority
Canonical identity and structural credibility across registries and knowledge bases.
Reputation & reviews
Customer-facing reputation networks where perception is recorded directly.
Community & social
Where people actually discuss you — developers, traders, fans, critics.
News
Press coverage and editorial framing across global news APIs.
Search & technical
Search visibility, AI Overviews and the technical health that backs both.
Geographic
Real-world location signals for places, venues and physical entities.
Sentiment NLP
Multiple independent NLP engines for triangulated sentiment.
Do your sources agree?
Your Trustpilot rating, your Google Maps reviews, the Reddit thread three pages deep, and what AI engines now repeat about you — these rarely tell the same story. Entidex merges them into a confidence-scored sentiment, surfaces where they disagree, and tells you which source moved first.
Trustpilot
Customer reviews
Google Maps Reviews
Local reputation
Reddit + Hacker News
Unfiltered community
Detect the gap before a customer or journalist does. How the cross-surface consensus index works →
Three things you'll know that you don't today
What AI says about you
Your AI Visibility, Sentiment and Share of Voice across ChatGPT, Claude, Gemini, Perplexity and Grok — read as one canonical entity, not scattered prompts.
Whether you survive the conversation
The Decision Survival Score: does your brand hold up as the recommendation through 3–5 turns of pressure — budget objections, competitor comparisons — or get dropped?
Who moved first
Cross-surface drift detection shows which source shifted first when perception moves — often days before it spreads everywhere else.
What every Entity Intelligence View reveals
Every Entity Intelligence View is composed from nine evidence-backed sections — each grounded in a live collector and time-stamped to the run that produced it.
The identity
Canonical resolution across registries, knowledge graphs and the entity’s own self-declaration.
The authority
Structural credibility — domain age, knowledge graph depth, link health, KG presence.
The narrative
Dominant themes across all sources, plus where they agree and where they diverge.
The citations
Where AI engines, AI Overviews and SERP cite you — and where they pointedly do not.
The trajectory
How perception is moving — momentum, drift, acceleration, and what is leading the change.
The graph
Who and what this entity is connected to, and how strong each connection is.
The health
Unified entity health: provenance, sentiment, authority and visibility, with full pillar-level evidence.
The evidence timeline
Chronological archived responses and score deltas — every claim is drillable to source.
The action plan
Concrete recommendations grounded in observed evidence, with predicted impact.
Every entity. Every surface. One read.
Six scores resolved from cross-surface observation — not surveys, not estimates.
AI Visibility
How prominently AI engines surface this entity versus its cohort — across ChatGPT (OpenAI), Gemini (Google DeepMind), Claude (Anthropic), Perplexity (Perplexity AI) and Grok (xAI).
View live dataSentiment
Cross-surface sentiment polarity merged from AI engine outputs, review networks, news, and community — with source agreement shown.
View live dataShare of Voice
Entity mention frequency as a proportion of all category-peer mentions across observed AI outputs. Normalised within vertical.
View live dataDecision Survival
How often the entity survives multi-turn AI conversations after budget objections, competitor comparisons, and negative framing.
View live dataCross-surface Consensus
Whether Trustpilot, Reddit, Google Maps, and AI engines are telling the same story. Low consensus is a signal in itself.
View live dataLifecycle Stage
One of nine states — from emerging to legacy — derived from visibility trajectory, drift score, and cohort-relative position.
View live dataEntity intelligence as an API
One request. All six canonical scores, confidence intervals, and raw evidence.
curl -s https://entidex.com/api/v1/entities/spacex/insights \
-H "Authorization: Bearer $ENTIDEX_API_KEY" | jq .scoresFour ways teams use Entidex today
Know what AI says about your business
Before your customers do. Snapshot in minutes, monitor in hours, fix what is wrong in days.
Explore Due diligencePre-deal entity intelligence
Investors, recruiters, and M&A teams: an entity intelligence view your IC, hiring panel, or board can defend.
Explore Rebrands & pivotsA rebrand isn’t complete until AI agrees
Track the transition chain across surfaces until every AI engine is citing the new identity.
Explore Social channelsWhich creators actually move the narrative
Authenticity scoring and cross-surface lift for creators, social accounts, and partner channels.
ExploreCore Principle
Entidex is an observatory, not a generator. All signals are derived from observing AI-generated outputs. We do not create, influence, or submit content to AI models.
Every source. Every plan.
Simple, transparent pricing
No add-ons for Claude (Anthropic), Gemini (Google DeepMind), ChatGPT (OpenAI), Perplexity (Perplexity AI), Grok (xAI), Reddit, or any collector. From a free scan to enterprise — pick a tier and scale up any time.
Monthly pricing shown — save 25% when billed annually.
- Full evidence picture for one entity
- Consensus map across surfaces
- L1 + L2 signals
- 1 entity, weekly refresh
- Cross-surface consensus + drift
- AI Overview citation tracking
- Full API access (CLI in private beta)
- 1,000 free credits/mo
- All layers L1–L4
- 5 entities, 3 seats, daily refresh
- Decision Survival Score included
- Cross-source consensus + drift
- 25 entities, daily refresh, 5 seats
- White-label PDF exports + API write
- Cohort Comparison + priority support
See all tiers & full signal coverage
Free tier, Enterprise plans, exact credit allowances and direct Stripe checkout are on the full pricing page.
Drop Entidex into your AI client
Hosted endpoint. Wires Entidex into Claude Desktop, Cursor, and any MCP-aware client — authenticate with your API key.
npx -y mcp-remote https://entidex.com/api/mcpEvidence under every claim
Provenance on every claim
Every score links back to the probe run that produced it.
Append-only archive
Historical readings are immutable — replayable, never silently rewritten.
Confidence intervals on every score
Sample size and 95% CI shown, not hidden.
GDPR Article 17 honoured
Right-to-be-forgotten flow for person entities.
See what AI says about you
Run a free scan in the Observatory \u2014 no signup required. Resolve your entity and read its live AI Visibility, Sentiment and Share of Voice.
Run a free scan